What makes a great Web site?
Functionality
Above all, a website has to function correctly. The HTML, graphics, JavaScript, CGI, forms, etc. must be seamlessly integrated and display properly on a wide range of computer systems and browser software.
Designing for the web requires expert knowledge of several programming languages and an ongoing commitment to education in order to stay current in this exploding field.
True interactivity requires both client-side and server-side technology. All forms, search functions, e-commerce services, etc. must be backed up by extensive CGI scripting and database integration.
Content
A website must contain relevant and useful information. This requires careful consideration of your target market and the specific goals you wish to accomplish.
Through careful content planning throughout the site development process, I can avoid the costly re-design that so many sites go through.
Design
Exciting and effective graphic design is the element most often missing from today’s websites. It takes a strong foundation in traditional design, combined with a firm grasp of emerging technologies, to produce the powerful marketing tool that a well designed website can be.
While it is true that many of the page layout techniques used in print design are difficult or even impossible to re-create in a web page, the principles involved are still entirely valid and relevant.
Marketing design has been evolving for hundreds of years, it would be a mistake to disregard that established history when designing for this new medium.
Preparing high-quality, fast-loading graphics for the web involves a combination of experience, talent and the very latest software tools.
Promotion
Search engines are responsible for the vast majority of all Internet traffic. A comprehensive program of submissions and updates is required to achieve and maintain a high profile for your new website on all of the major search engines.
Other promotional strategies include the coordination of your website with other printed materials, link exchange programs, and industry-related professional organizations.
